Give your offer a clear message and a relevant audience on Facebook and Instagram. I plan and manage paid social campaigns around an agreed business goal, with attention to the creative, the customer journey and enquiry quality.
Is this right for your business?
Useful for businesses with a clear offer, visual products or services, and the capacity to follow up on new interest. It can support awareness and enquiries, but an audience seeing an ad may not be actively shopping at that moment.
What the engagement can include
- Review of your offer, audience, existing ad account and landing experience.
- Campaign structure and audience planning appropriate to the agreed scope.
- Ad copy and creative direction using approved business assets.
- Launch checks, budget monitoring and ongoing campaign adjustments.
- Reporting on agreed measures and practical recommendations.
The proposal confirms the exact deliverables and review schedule for your project.
How the work happens
We start by clarifying the offer and desired action. I review account access and any existing measurement, then prepare the campaign and creative for approval. Once approved, I monitor delivery, compare useful variations and review the quality of the interest generated.
How we assess progress
Depending on the campaign, we may review reach, landing-page visits, cost per enquiry and the relevance of those enquiries. A low cost per message means little if the messages do not fit your business. Your feedback about follow-up and sales quality is part of the review.
What I’ll need from you
Access to the relevant business assets through platform invitations, approved images or video, accurate offer details, a suitable destination and an agreed advertising budget. Any tracking changes are discussed before implementation.
Is ad spend part of your management fee?
No. Advertising spend is paid to Meta to deliver your ads. Management fees cover the agreed planning and campaign work. The proposal separates these costs before launch.
Will more spend guarantee more customers?
No. Demand, the offer, creative, competition and follow-up all affect the outcome. Budget changes should follow evidence and your ability to handle demand.
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YOUR NEXT CHAPTER
Let’s give your next
step some direction.
Tell me about your business and what you want to improve.